Lowes Marketing Mix

Marketing cockle Lowes Companies MKT/421 Marketing April 12, 2012 Marketing Mix Lowes was founded in 1946; Lowes has developed from a pocket-sized hardwargon strain to the second leading home improvement retailer oecumenical and the 7th largest retailer in the United States (Lowes History, 2012). Lowes runs more than 1,745 stores in the United States, Canada, and Mexico. In 2011, Lowes authoritative numerous distinguished industry awards, including number 50 on the Fortune 500 list, and three- time winner of the cogency sense datum Excellence Award in sell (Lowes, 2012). Lowes sells a wide-range of home improvement products in its large, wargonhouse-style stores ranging from comfort stations to tools, paint, lumber, and greenhouse products. Lowes stocks 40,000 products in 16 categories (Lowes, 2012). Besides the products on hit they also purport hundreds of products by special order pa ssing gameing. Lowes also offers initiation operate for some of their products as well. They offer installation services to more than 40 products. Examples of their installation products atomic number 18 appliances, bath, kitchen, plumbing, flooring, windows, doors, window treatments, lighting, and insulation among others (Lowes 2012).

The installation service targets non-homogeneous customers. Customers in the older group and also people who are not DIY (do- it- yourselfers) as well as women and people on the go, which have no time. Lowes carries numerous betrays in each product groups recomm exterminateing a variety of price points for customers. For instance, in the appliance group Lowes stocks a lower-end brand named T! appan. In this brand the price for appliances are more affordable for customer preferably than a high- end brand. A good example, Lowes stocks a dish washer do by Tappan that sells for $229 and also sells a dishwasher made by Kitchen-Aid for $1,349 (Lowes website, 2012). This tactic targets divers(a) customers. Furthermore, Lowes has taking their pricing...If you want to get a to the full essay, order it on our website: OrderEssay.net

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