ACE Life Vietnam

HANOI UNIVERSITY FOUNDATION OF MANAGEMENT AND TOURISM mastermind breeding Vietnam External summary Subject: Introduction to Management tutorial: 4 HANOI -2010 TABLE OF CONTENT EXECUTIVE abbreviation 3 INTRODUCTION 4 I. lodge everywhereview: 5 II. usual environments analysis: 5 1. Economic factor 5 2. demographic factor 6 3. Technological factor 8 4. Socio/ pagan factor 8 5. Law/ Political factor 8 III. Industry and Competition synopsis: 8 1. Competitor compend 8 2. Customer Analysis 9 IV. Company Analysis: 10 1. Company objectives and mission 10 2.

SWOT Analysis 11 Strengths 11 Weakne sses 12 Opportunities 12 Threats 13 V. passing game and conclusion 14 References 16 EXECUTIVE SUMMARY conventional in 2006, magician Life has reached galore(postnominal) undeniable achievements and becomes the leadership of superior harvest-home With over VND 125 billion ($7 million) in 2009. Thank to the veracious orientation which focus on the highest direct of ethics and professionalism, the special(prenominal) product (Universal Life), maven Life nourishs 10% of mart share. Besides, in that respect still exist some problems that need to be solved. Firstly, ACE Life products and services still shortsighted in basis of quantity. They have not supplied non-life insurance yet. Furthermore, ACE Life has to salute up with the lack of high timberland employees and the risk of mentality - drain in the context of unresolved competition. Based on this SWOT analysis, some recommendations are potently suggested. First of all, ACE Life is s upposed to implement growth strategies inclu! ding vertical integration, soaking up and diversification to improve its services, products found on age, income, lifestyle... At the homogeneous time, the company needs to maintain traditional products and launch tonic products. They should expand their field of personal line of credit such as pecuniary and stock exchange to bid better interest grade for their customers. And... If you want to get a full essay, order it on our website: OrderEssay.net

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