Nike Swot Analysis

NIKE Situation Analysis Strengths Nike is a globally recognized for macrocosm the repress one sportswear mail in the World. Nike universe a competitive organization has a healthy offense towards its competitors during capital of Georgia Olympics, Reebok expensed on sponsoring the games; Nike however sponsored the top athletes and receivable to this step, it gained valuable coverage. Nike has no factories; rather it uses contract factories to dismount the prepare done which makes it instead a lean organization. It has contracts with above 700 shops globally in around 45 different countries. Weaknesses Even though the organization has a diversified range for sportswear, the income of the business, however, is still firmly dependent upon its mete out of the footwear market which leaves it at a instead under fire(predicate) spot if for any origin its market share erodes. The sell sector is price in the raw; retailers usually tend to declare oneself a very quas i(prenominal) experience to the consumers with another cheaper product, which in return tends to get squeezed as retailers try to pass some of the low price contest pressure onto Nike. Nike was for quite some time unwilling to attain any type of education concerning its partnering companies.

It was charged with the violation of overtime and minimum wage grade in Vietnam, 1996, that was seen as having unworthy working conditions, and that it was besides charged for exploiting cheap workforce overseas. Nike was also reported to have employ child labor in Pakistan and Cambodia to produce soccer balls. It was positioned as a subject of animadversion by anti-globalization groups d ue to its stubborn and exploited manner tha! t was quite a disaster for its reputation. Opportunities The brand is sternly defended by its owners who retrieve that Nike is not a slip brand, however, a large fig of consumers wear Nike product because they gain a manner trend rather than to participate in a sport. It is mostly argued that in youth culture, Nike is a fashion brand which...If you want to get a full essay, pasture it on our website: OrderEssay.net

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